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The Story

Carla & Ben

Hi, my name is Carla Giardini, and this is my colleague Ben Wissler. We work at “Campo Mio 2000”, an agri-food innovation project of the European Union. We would like you to join us for a little experiment. Here’s the story:

Seven billion people are now sharing this planet. While that number continues to grow, the size of the Earth remains the same. This raises many questions for our future, including whether or not there will be enough food. Dividing the total global surface area of arable land (around 1.4 billion hectares) by the number of people on the planet gives us this figure: 2000 square metres per person. It is on this piece of land that everything Mother Earth supplies you with must grow: wheat, rice, potatoes, fruit, vegetables, oil, sugar… not to mention all the animal feed that does not stem from meadows and pastures. On top of that we also need to grow cotton for our clothes, tobacco for smokers, “bio”gas or diesel, and other so-called renewables on our field.

We’ve laid out your own individual 2000m² in the park downstairs. To start off with, we´ve planted it with the global average. Next season we can adapt it to fit your wishes and personal consumption patterns.


Let’s take a look at the field… →